The standards a review programme runs on here — in full. No filtering, no incentives, and the number we report is the one that exists.
The invitation fires for every completed order. There is no sentiment pre-screen, no NPS gate, no "how did we do?" step that sends happy customers to the public profile and unhappy ones to a private form. One path for everyone, and the destination link does not vary by anything the recipient does. Selective routing is the thing platforms and regulators actually act on.
No incentive is attached to the invitation, and none is ever conditional on a positive review. Nobody at the agency writes review content on a customer’s behalf.
Negative reviews get responded to, not removed. Removal requests go only to reviews that breach a platform’s own published policy — fake, defamatory, or from a non-customer — through that platform’s process. Every request is logged.
The reported rating is the rating that exists, including when it drops. If it fell during an engagement, we print it with the reason.
For clinical clients, a public reply must never confirm treatment or attendance — doing so can disclose protected information by confirming the person is a patient at all. Public responses stay generic; specifics move to an offline channel; invitation copy is stripped of clinical detail.
Every removal request we file is logged: the review, the platform policy it breached, the date, and the outcome. We do not promise a rating outcome anywhere — in copy, microcopy, meta descriptions or ads. We describe the mechanic, and let the number be the number. Questions: talk to us.