An aesthetic clinic
From 2.1% to 3.0% conversion on the same traffic. 90-day window.
A category where before-and-after imagery is both the best asset and the biggest liability.
We cut the palette to two colours so the work would survive being photographed badly, on a phone, under clinic lighting.
Consent for every published image was built as a record attached to the photograph — revocable, findable, pullable later.
Conversion on the same traffic went from 2.1% to 3.0% over the 90-day window — a 41% lift in booked consultations.
Treat publication consent as a first-class record from day one.