A polyclinic
18 priority terms onto page one. 6 months.
A migration off a legacy site that had accumulated a decade of broken redirects.
We fixed the redirect map before writing a word of content — a fifth of the old traffic was landing on 404s.
The content earned links because it was worth reading: the referral pathways patients actually search for, written plainly.
18 priority terms onto page one over 6 months, with organic bookings following.
Audit the redirect debt before, not after.